How do you feed, nurse, talk to and stimulate your newly born baby in the most sensible way, and how do you prepare optimally on parenthood during pregnancy and upon delivery? Those are questions that new Arab mothers and mothers to be have now a new source of answers to – apart from the advice that your own family and relatives can offer.

The new source is online and compiled of expertise and advice offered by professionals, such as physicians, nutritionists and  psychologists. The Egypt-based website SuperMama was launched last fall by Yasmine al-Mehairy and Zeinab Samir. It is in Arabic and English and unique in the manner that its content is adjusted to fit Arabs' normal lifestyles. A vital point in the formation process of the site was a 3-month internship training in Denmark in entrpreneurship.