Emirati love guru Widad Lootah is not your typical marriage counselor. She is an ultra-conservative Muslim who wears the full veil and talks a lot about sex, often quoting the Muslim holy book the Quran. On the eve of Valentine’s Day, Lootah is calling on Muslim and Arab women everywhere to “embrace love and lovemaking.”

“Don’t shy away from it; don’t feel ashamed by it. Enjoy it, you’re supposed to,” she said in an interview with AFP, adding that she is trying to break common misconceptions that sex in Islam is only about conceiving children.

“It’s also about having fun,” Lootah said.